The end of De Beers

De Beers is desperate now, diamond prices are going down. But this time they won't be able to retrieve the situation. 

Diamonds have never been a great investment. Their prices have always been "controlled " by De Beers, the largest owner of diamond mines in the world. Over the years, they started facing increasing challenges from other players, along with undercutting. 

The whole idea of procuring  a "diamond ring" for getting engaged, is a creation of the De Beers marketing department, just like buying gold on Akshaya Tritiya is a myth, if not created, fostered by the Indian Gold Council. 

Diamonds are highly subjective in their pricing, involving the 4 C's of Color, Cut, Clarity, and Carat. This makes them unreliable as an investment. Further, the trade margins are too high. 

Indians being smart have never been too enamored of diamonds, with the exception of Sindhis and traditional Tambrahm maamis. In general, the sensible Indians prefer gold. 

"Diamonds are forever" goes the tag line, I suspect created by the De Beers Marketing department. But then, every stone is "forever", that hardly makes it a good investment does it. The gravel under my driveway I am sure is a few thousand years old. 

In the last couple of decades a new problem emerged for the diamond industry. Artificial lab manufactured diamonds  became better and better, and now they are so good as to be  indistinguishable from the original. Even experts can't tell the difference without detailed lab analysis. 

I believe the prices are still artificially propped up by the diamond lobby, and they are all set to go through the floor any time. 

If you had diamonds, you should have sold them ten years back, this development is not sudden and was known to everyone. If you still have them, sell them right away, and buy gold. 

But, these are my great grandmother's earrings, my granddad bought them for her in Sindh, you say. Well, this is an investment discussion and those are irrelevant considerations. 

But they look good on me, you say. Sure, the lab stuff will look equally good. And you don't need diamonds, you are already so beautiful / ugly (depending on who I am talking to) that nothing will make a difference! 

And yes, if you need De Beers to teach you how to express your love, I have nothing to say!

Pot Belly, the New Normal

Obesity, pot belly... The new Indian normal 

See this article: 

https://www.bbc.com/news/articles/czjnd4rzmglo

QUOTE from the article 

Scientists still don't fully understand the biological reasons behind the fat distribution patterns. Though numerous genetic studies have been conducted, no single gene has consistently explained this tendency.

UNQUOTE 

"Scientists" are wasting their time. The way to maintain  good health, the root causes, are always the same. In  order of importance: 

Good sleep, 

Good diet,

Enough Movement,

Good thoughts, 

In short, good lifestyle. 

"Scientists" will not go in that direction. They will invent "anti obesity" drugs, like NLP 1s, which are the current craze, and starting with people like Bill Gates ( who said recently, changing lifestyle is difficult, drugs are the panacea for obesity) will go around promoting them. 

Meanwhile, as more and more people becomes obese and pot bellied, they will not want to be called obese and potbellied. That, my dear, is "body shaming". So, I, who am not obese and am flat bellied, will be ashamed of myself, meri tummy uski tummy se flat kaise?. There will be seminars on diversity and inclusivity for OP people ( obese potbellied). LGBTQOP+ will be the new mantra. 

When a majority of the people are aberrant, in whatever sense, society will find a way to normalise the aberration, and make those who are not aberrant, feel guilty. 

Meanwhile, rather than eating well, sleeping well, moving the body, and stilling the mind, society will promote a new religion that does exactly the opposite. 

And anyone who does not join the new religion will be banished by cancellation, ostracised... Most people can't stand to be banished so they will rush to get a pot belly and then join support groups of the pot bellied which will help them revel in their own victimhood and feel virtuous about it!

Prepare for the next Pandemic!

This is the reality of the new sci-fi world we are entering into. 

( See news item below) 

I keep saying that Covid was only a trailer. In fact it didn't start with covid, it started with SARS in 2010. 

Engineer a virus, 

Engineer a pandemic,

Engineer its spread,

Create a panic,

In a population primed,

With fear instilled deep inside, 

Covered in gory masks,

Peeking with fearful eyes;

Lining up for the jab,

Which makes them weaker still, 

Panicked and jabbed till they turn, 

Dumb scared infertile! 

Exploit man's innate fears,

Of demons in the dark;

The amygdala takes over, 

Survival is paramount;

Use that fear to drive out,

All independent thought; 

Control their minds and slaves,

Will willingly submit to the Masters! 

Agency and choice are key,

To defining us as human; 

The masters of the world, 

Are turning us into zombies;

Where we think as one act as one,

A vast untinking herd, 

Welcome to this the future, 

The brave new world!

__----------+----____----------_____

News item: 

*WHO conducts a 2-day pandemic simulation called 'Exercise Polaris' – bringing together 350 predatory health groups worldwide* 

 *A new global control apparatus is trying to take shape* 

In a world still reeling from the aftermath of the COVID-19 scandal and a barrage of unlawful mandates, the World Health Organization (WHO) has once again taken center stage with a two-day pandemic simulation, Exercise Polaris. *This latest drill, involving over 15 countries and 20 regional health agencies, has reignited debates about the true intentions behind such exercises.* Health freedom advocates point out that these simulations are not merely about preparedness but are part of a broader agenda to exert control over global health narratives and policies. *The same planning took place in 2019, right before the release of COVID-19.* 

Exercise Polaris, held last week, was designed to test the WHO's Global Health Emergency Corps (GHEC), a framework aimed at strengthening countries' emergency workforce, coordinating the deployment of surge teams and experts, and enhancing collaboration between nations. According to the WHO, the exercise involved more than 350 health emergency groups connected worldwide, *simulating an outbreak of a fictional virus that spread across the globe.* 

Participating countries included Canada, Colombia, Costa Rica, Denmark, Ethiopia, Germany, Iraq, the Kingdom of Saudi Arabia, Mozambique, Nepal, Pakistan, Qatar, Somalia, Uganda, and Ukraine. Participating regional and international health agencies included the Africa CDC, European CDC, IFRC, IOM, UNICEF, the Global Outbreak Alert and Response Network, the Emergency Medical Teams initiative, Stand-by partners, and the International Association of National Public Health Institutes.

https://www.newstarget.com/2025-04-09-who-conducts-2day-pandemic-simulation-exercise-polaris.html