This news item about Nitin Seth, former head of Fidelity in India, joining Flipkart as Chief People Officer caught my eye for two reasons. First, Fidelity is the place where I last worked, and second, for its use of motherhood statements. (http://www.firstpost.com/business/former-md-of-fidelity-nitin-seth-joins-flipkart-as-chief-people-officer-2630120.html)
A motherhood statement in my definition, is where you can replace [Nitin Seth] or [Flipkart] with any other name or organisation and it will still be applicable; these statements can be used across contexts, in a variety of places - basically, a cut and paste job - and, on closer reading, you realise you have been hit with a lot of high-sounding words but are no wiser!
Excerpts from the article:
In his new role, [Seth, or replace with any name here] will lead the [human resource function, or any other function you want ]and partner with the leadership team to build an organisation for the future that is versatile and adaptable and bring about a distinctive culture that will fuel business performance, a company release said on Wednesday.
Commenting on [Seth's/ whoever's] appointment, [Binny Bansal, CEO of Flipkart / replace with your company's top honcho] said, "Nitin brings with him a unique mix of cross sectoral experience, deep understanding of business, entrepreneurial DNA and a long track record of building and nurturing winning teams.
I am confident that [Nitin / whoever ]will play a key role in enabling the team at [Flipkart / replace with your company name ] to fulfill our long-term mission of transforming commerce in India through technology," [Bansal ]said. (funnily, this 'long-term mission' can be applicable even to Coffee Day!)
[Seth /anyone] said he was excited to be part of organisation that is 'using technology to transform how a billion customers shop online and creating a massive impact in the country'.
I thought only MNC's were good at wordsmithing of this caliber. Flipkart seems as good as any of them - a truly global Indian MNC in the making!